Gist Pukeko Loft Genesis Grounding Group Profiles Contact Info Gabfest Goodies   tel: 403-281-7201 fax: 403-251-6051 Contact List Click Here Grammaticus Group 2004 - 98 Ave, SW Calgary, Alberta Canada T2V 0Y9	Public Relations Division Strategic Public Engagement Seminars and Planning Public Relations Planning and Programs Grammaticus believes that communication is at the very heart of great public relations! It is preceded though by three important steps: planning, research and identifying the audience.   "Public Relations is the planned effort to influence public opinion through good character and responsible performance, based upon mutually satisfoactory two-way communication." – Cutlip and Center 'Effective Public Relations' (1978)   "Public Relations is a planned program of policies and conduct that will build public confidence and increase public understanding." – Wright and Christian 'Public Relations in Management'   "Public Relations. . . . is not something that can be bought like a computer or suspended like an order for raw materials. It is a way of life - expressing itself every hour in attitudes and actions affecting workers, customers, and the community." – McGraw Hill Publishing Company Ltd. Grammaticus has the experience and range of affiliated services to assist clients in: crisis communication public consultation cost effective event planning media relations and briefings materials preparation and production video production and website concepts aboriginal and environment relations speech development and coaching Grammaticus Group is a member of Public Strategies Management, Inc of Vienna, VA with offices in Washington DC, Houston, Calgary, Los Angeles, Melbourne and London. BACK TO: Communication Division Personal Growth Division